Just a question regarding image sales

Discussion in 'Landscape' started by Trabuco, Jan 1, 2019.

  1. Trabuco

    Trabuco Member

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    After having scanned through the different forums I am using this one for lack of finding a better one. I hope I am not posting in the wrong area.
    Question: The owners of a franchised business have shown interest in purchasing several of my images for their building. This would consist of approx 15 images to be used once each in wrapped canvas in larger approx 30 X 36 pictures with 2 of them being used / printed and framed in similar sizes for 121 of one of them and 70 or thereabouts for the other.
    Does anyone have suggestions for what to charge for these? I assume I would be selling the digital image and they will take it from there.
    Any suggestions are appreciated.
     
  2. JimFox

    JimFox Moderator
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    Hey Neil,

    That’s an interesting question.

    I have a couple of my photos blown up to cover a whole wall in a bike shop in Albuquerque, I know that was a cool feeling for me. That was a couple of years ago and I don’t recall now what I charged.

    I do know that I didn’t charge too much. I wanted the exposure of having my photos on the wall and knew that would be good for referral business.

    I would suggest going with a price where you are making $25 off each print? What would be your profit margin if you printed them yourself? You won’t have to hassle with the actual printing, so I would suggest going for a little less then that amount.

    Maybe someone else has a better idea. But congrats no matter what, that’s a great honor to have someone want that many of your photos.
     
  3. Jim Dockery

    Jim Dockery Well-Known Member

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    20 years ago I'd say charge much more, but in our current flood of images unless your shots are incredibly unique and valuable to this business for some reason Jim's figure sounds good for the large prints, but might be a bit high for the larger number prints (I assume they are smaller prints that will be for sale). Pricing like this in the modern era of micro-stock is very difficult - I'm glad I shoot for fun (selling a few when I'm lucky) and not for my living.
     
  4. Kyle Jones

    Kyle Jones Moderator

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    I don't have a good answer, and was interested to see what others said. Not having to print them yourself, I think some nominal feel per item like Jim suggested is probably the way to go. If I read your post correctly, are they going to print something like 200 total pictures? If that's the case, I'd be tempted to give a lump sum along the lines of $3k-$5k depending on what you think you can get.
     
  5. Mike Lewis

    Mike Lewis Staff Member
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    I am very interested to hear how this turns out. I have yet to make any sort of a sale like that myself, but if someone approached me with a proposal of that nature I would immediately be asking the same questions you are. Congrats by the way, good luck, and let us know how this all turns out!

    ML
     
  6. Trabuco

    Trabuco Member

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    I agree Jim that the market for these is drastically different than years ago. There are such incredible images out there now days and the 'market and demand' guide prices. There are obviously a few making good revenues, but this is certainly not my goal.
     
  7. Trabuco

    Trabuco Member

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    I certainly appreciate the response from each of you. Not having done this before and not knowing what the budget was, I think I priced my way out of the project for the most part. I basically added 20% over my cost to my preliminary estimate to the company. When they saw the total amount they about stroked out. I was then able to get a volume discount from one the professional printer companies of up to 20%. So for a $45,000 project I was able to make a reduction down into the low 30's. That's still a lot of money but hey that is a lot of pictures. I had put quite of bit of time in on this project already, there's certainly some risk involved on my part and a fair amount of work to do yet. I would like to make a little but for my first project of this nature I would just like to get the photos on their walls and recoup a little for my time. I'm not completely done negotiating with them yet but from the last I heard was that their budget was for about $17.50 for a framed picture. Not possible even from Walmart. The acrylic facing costs more than that. They are going to have to cough up more $$ to get the project done. The last I heard was a framing company in the midwest contacted me interested in purchasing the digital image for 2 different pictures (the high volume ones) for their use to print and frame for this facility. This would likely save them a few grand. I'm thinking of charging $225 for each image knowing they will print a ton of them. This does take the risk and hassle of this off my shoulders. We'll see what they say.
     
    Jim Dockery likes this.
  8. Jim Dockery

    Jim Dockery Well-Known Member

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    Thanks for the update. I'll be very interested in how this plays out. From your first post I thought they were interested in buying the digital rights in the first place and you wouldn't have to do any of the work to figure out the printing and framing. Your final idea of charging $225 for the mass printing seems very reasonable - if they balk at that I'd be surprised. How much will you ask for the few larger prints?
     
  9. JimFox

    JimFox Moderator
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    I agree, thanks for the update Neil. I am very interested in how this turns out.
     
  10. Douglas Sherman

    Douglas Sherman Supporting Member

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    Hi Neil,

    Your sentence is a bit difficult to figure out. I think you are saying that you are only selling them the rights to use the digital images for a number of specific uses. I think the uses are as follows: Thirteen will be used to make 36x30 canvas prints; one will be used to make 121 framed 36x30 prints; and one will be used to make 70 36x30 framed prints. Is that correct?

    If I were you I wouldn't do the work myself. Let them have the work done and only charge them for the one time use use of the digital images. Don't sell them the use in perpetuity.

    As soon as I know the details I can help you.
     
    #10 Douglas Sherman, Jan 8, 2019
    Last edited: Jan 8, 2019
  11. Trabuco

    Trabuco Member

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    My update on this quagmire of a project: The local owners were stoked about the images and wanted 'local' images of this part of the country on their walls. After having spent a considerable amount of time on the prepping of this project, the headquarters of the franchise nixed it and wanted more graphical, creative and non photo-realistic artwork on the walls. I saw what they had came up with and these are images that are done by graphic artists that could not even be accomplished with photoshop. Admittedly they are sort of cool images but on a different realm of what I could produce.

    Doug Sherman I appreciate your comments and agree that I would not now do that work myself knowing now how much work that would be and risk involved. Selling a digital image limiting them to a number of prints would be challenging to control and enforce but would be ideal.
    Lessons learned.
     
  12. Jim Dockery

    Jim Dockery Well-Known Member

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    Thanks for the update Trabuco. Too bad it didn't work out.
     

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